We are a research and consultancy agency that specialises in understanding the citizens and consumers others tend to overlook.
We combine evidence, insight and consultancy to identify opportunities for growth and to address damaging inequalities.
“There could hardly be a more pressing time to understand how inequalities arise, which ones matter, why they matter and how they should be addressed.”
Institute of Fiscal Studies (IFS), 2023
OUR SOLUTIONS
Insight
We identify what really matters to promote inclusion among people from seldom-heard communities.
Inclusive Strategy
We leverage insights to identify opportunities to achieve greater fairness and long-term success.
Methods and approaches
We creatively mix approaches to get to the heart of issues.
In addition to working with clients to get insight from their own strategies, reports and data, we conduct primary research. We use mainly qualitative and ethnographic approaches, whether face-to-face or tech-enabled, to delve deeper into people’s lives and yield more nuanced insights. Whenever possible, we use participatory and co-creative approaches, empowering both participants and clients.
Insight communities
To understand diverse communities in all their complexity and bring them to life.
Surveys
To identify the scale of issues and their prevalence in specific groups.
‘Nationwide’
To get deep insight from small, highly diverse intersectional samples.
Semiotics
To provide a fresh, nuanced read of contemporary images and narratives.
Immersion Programmes
To trigger both understanding and visceral empathy by immersing leaders in people’s lives.
Expert & Kindred Interviews
To provide specific knowledge and enrich clients with different perspectives.
Ethnography
To yield rich insights from direct engagement with diverse people in their world.
Masterclasses
To accelerate learning by sharing evidence in an interactive, bespoke way.