A small but perfectly-formed team.
A senior team hailing from a mix of backgrounds including social research, marketing, technology and academia.
Our Team
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Dr. Marie-Claude Gervais, CMRS, FRSA
Marie-Claude is a leading authority in addressing inequalities in the UK.
A Quebecoise raised by a tough single mum who taught her good values, she came to London in 1991 to do a PhD in Social Psychology at LSE. She was driven to understand the role of groups and organisations in shaping how people think, feel and behave.
Marie-Claude went on to become a Lecturer at LSE, where she created two Masters Programmes and supervised some 40 MSc theses. Her work on the health of the Chinese community in England sparked a lifelong commitment to understanding minority voices. It taught her that statistics - where they exist at all - never do justice to the complex experiences of minority communities.
Marie-Claude left LSE to set up a research and consultancy agency that would fill this evidence and insight gap. She never looked back. Twenty years on, all her professional life has been dedicated to helping organisations address inequalities and promote inclusion by listening to seldom-heard voices.
Her experience spans brands, government and charities. She brings this rare cross-sector experience to enrich her clients’ understanding and create better solutions.
The impact of Marie-Claude’s work has been recognised by a dozen awards. In 2022, she was made a Research Hero for services to inclusion and was elected to the Market Research Society Main Board.
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Stephen Cribbett
Stephen spearheaded a revolution in consumer insight when he founded the innovative research technology and qualitative research business, Dub (later known as Further). It is here that they brought to light the real-life stories, challenges, and unmet needs of everyday people, providing invaluable insights to decision-makers and leaders.
At Further, Stephen's path converged with Marie-Claude’s, a meeting of minds that fused empathetic, people-centric connection with a mission to amplify the voices of marginalised and often unheard groups. Their collaboration marked a significant step towards understanding and addressing societal inequalities.
Throughout his career, Stephen has not only worked with but profoundly influenced some of the world's most renowned consumer brands, retailers, tech giants, media powerhouses, and public sector organisations. His portfolio includes collaborations with industry titans like Google, Adidas, P&G, Harrods, BP, BBC, Channel 4, GLA, and St. Mungo’s, amongst others.
What truly sets Stephen apart is his unwavering passion for enriching the human experience. He is a crusader for inclusivity, always striving to uncover latent needs and championing a society that is inclusive by design.
Stephen is not just a business leader; he is a visionary, dedicated to making the world a better, more empathetic and inclusive place for all.
Our Associates
Our business model is to assemble the best project team for each brief, bringing together ‘experts by profession’ and ‘experts by experience’.
We curate a powerful network of associates, including - but not limited to: