Women in Sport

Co-creating inclusive workplaces for women

It’s tough for women to progress in sport - both on and off the ‘pitch’.

Versiti collaborated with Women in Sport to involve women working in 52 sports organisations to take part in an online community, over a period of six months, to explore their experiences and co-create solutions to improve retention, progression, pay parity and workplace experiences.

The project generated deep insights into the day-to-day challenges women face at work, such as repeated micro-aggressions, pressure to conform, assumptions and stereotypes, an emphasis on sporting competence as a measure of professional value, the lack of platforms for women, homophobia, etc. 

The project enabled Women in Sport to develop resources, training, communications and tools to measure workplace cultures. It also created an enduring women’s network to drive change in the sport sector. A substantial programme of work is under way across the entire sports sector. 

Huge progress has been made across the sector. It’s exciting!