We are a research and consultancy agency that specialises in understanding citizens and consumers that others tend to overlook.
We combine evidence, insight and consultancy to identify opportunities for growth and to address corrosive inequalities.
“There could hardly be a more pressing time to understand how inequalities arise, which ones matter, why they matter and how they should be addressed.”
Institute of Fiscal Studies (IFS), 2023
OUR SOLUTIONS
Insight
We identify what really matters to promote inclusion among people from seldom-heard communities.
Inclusive Strategy
We leverage insights to identify opportunities to achieve greater fairness and long-term success.
Methods and approaches
We creatively mix approaches to get to the heart of issues. We tend to use mainly qualitative and ethnographic approaches, whether face-to-face or tech-enabled, to delve deeper into people’s lives and yield more nuanced insights. Whenever possible, we use participatory and co-creative approaches, empowering both participants and clients.
Insight communities
To understand diverse communities in all their complexity and bring them to life.
‘Nationwide’
To get deep insight from small, highly diverse intersectional samples.
Collaborative tools
To share insights, co-create solutions and keep a repository of project knowledge.
Semiotics
To provide a fresh, nuanced read of contemporary images and narratives.
Immersion Programmes
To trigger both insight and visceral empathy by immersing leaders in people’s lives.
Expert & Kindred Interviews
To provide specific knowledge and enrich clients with different perspectives.
Ethnography
To yield rich insights from direct engagement with diverse people in their world.
Masterclasses
To accelerate learning by sharing evidence in an interactive, bespoke way.
Surveys
To assess the scale and distribution of opinions, attitudes and behaviours among - and which impact on - seldom-heard groups.